About Us

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About Us

With over 20 years of experience in sales, account management, logistics, and technology, Good Works Alliance brings a wealth of expertise to help our clients achieve their goals. Our founder, Joel M. Winston, has a proven track record of driving revenue growth, optimizing operations, and delivering exceptional customer service across diverse industries.

Our Mission: Good Works Alliance partners with nonprofit organizations to strengthen their operations, enhance their impact, and achieve sustainable growth.

Client Testimonials:

“Joel’s guidance was instrumental in helping us develop a robust business plan and marketing strategy. We couldn’t have achieved our goals without his expertise.”

“Thanks to Good Works Alliance, our nonprofit has streamlined its operations and significantly increased its fundraising efforts. Highly recommend their services!”

Our Investments

Joel M. Winston & Company – Sales, Marketing, and Business Development for Small Businesses and Tech Companies

  • Joel M. Winston & Company offers fractional leadership and revenue partnership services that drive growth without full-time overhead. We help businesses build pipeline, close deals, and scale revenue with performance-aligned support.
    Website: www.joelmwinston.com
  • JMW Publishing – JMW Publishing is the content and publishing arm of Joel M. Winston & Company, created to build and manage platforms that amplify local voices, celebrate the arts, and support community engagement. Through websites like org, ATXJazz.com, and ATXStringsandThings.com, JMW Publishing delivers niche-focused digital spaces that inform, inspire, and connect. From hyperlocal news to music-driven culture, each platform is built with purpose and powered by community.
    • ATXJazz.com – Austin’s Guide to All Things Jazz
      ATXJazz.com is your central hub for live jazz in Austin, featuring an event calendar, venue directory, artist profiles, and more. In addition to being a guide, ATXJazz promotes jazz artists, organizes branded events, and supports the local jazz community through cross-promotions, merchandise, and performance opportunities.
      Website: www.atxjazz.com
    • TheLocalPost.org – Your Neighborhood. Your News. Your Voice.  TheLocalPost.org is a hyperlocal community platform created to highlight events, share neighborhood stories, and strengthen connections across the Hutto area and beyond. With free event listings, community news submissions, and a clean, accessible design, The Local Post empowers residents to engage with and shape the life of their town—one story at a time.    Website: www.thelocalpost.org   
  • GoHelpDo – Senior Services: Medical & Non-Medical Support
    GoHelpDo now focuses exclusively on providing comprehensive medical and non-medical services for seniors. From in-home care and wellness coordination to personal errands and daily companionship, GoHelpDo is designed to support older adults and their families with compassionate, dependable care. Our mission is to help seniors live independently, with dignity and confidence, through a blend of practical assistance and emotional support.
    Website: www.gohelpdo.com
  • Good Works Alliance – Nonprofit and Community Organization Consultants
    Good Works Alliance is dedicated to empowering nonprofits and community organizations through strategic consulting services. Specializing in nonprofit excellence and technology solutions, Good Works Alliance partners with mission-driven organizations to enhance their operational efficiency, increase their impact, and achieve long-term sustainability.
    Website: www.goodworksalliance.com
  • Arts Marketing Group – The Arts Marketing, Sales, and Consulting Firm
    Arts Marketing Group provides specialized marketing, sales, and consulting services tailored for the arts and culture sector. With a deep understanding of the unique challenges faced by arts organizations, Arts Marketing Group helps clients build stronger audiences, increase revenue, and elevate their brand within the community.
    Website: www.artsmktgroup.com
  • Rhythm and Swag – Music-Themed Apparel and Lifestyle Brand
    Rhythm and Swag is a bold fashion and lifestyle brand celebrating the legacy of music through curated apparel, accessories, and home goods. With collections inspired by jazz, classical, hip-hop, and beyond, the brand blends artistic expression with contemporary style. From digital poster art to print-on-demand streetwear and limited edition drops, Rhythm and Swag connects music lovers to the culture they live and breathe—one design at a time.
    Website: www.rhythmandswag.com

Our Clients

We are proud to partner with mission-driven organizations that make a difference in the community:

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